In an increasingly technological economy and society, it is important to help your business stay on top of new trends. Whether it is creating a company app or filming a video about your industry, here are 8 great ways to keep your business current and smart.
- Actively use Social Media
Everybody recognizes it’s important these days, but that doesn’t mean that everybody is taking advantage of the reach of social media. Spend time developing an attractive business page on Facebook, opening a Twitter account and managing a LinkedIn profile. Establish an active social media platform by regularly posing content which will keep you current in your followers’ feeds. Ask your audience to engage with you through interactive posts. This takes time, so it is often best to assign the social media life of your business as a project to an interested employee.
- Utilize Skype
Skype and other video calling programs allow businesses to save money and multitask. Skype can be used to:
- Save time and money by replicating in-person meetings
- Cut spending on long-distance calls
- Recruit employees with long distance interviews
- Transfer files
- Use YouTube
Millions of people watch online videos everyday. Companies can take advantage of this audience by posting video content on YouTube and on their websites. Shoot a couple of clips profiling your company. Or film a how-to video that deals with your industry. Videos are often displayed higher in Google search results, so this is also a good way to boost your business site’s visibility.
- Keep Learning
It is important to your company that you and your employees always be learning new skills and information. Encourage your employees to read and take time to think and learn about new things. Commit to reading a few authoritative blogs on your industry. You can derive fresh ideas from exposing yourself to a variety of content and engaging in a learning community.
- Never stop Networking
An integral part of any business is networking. Along with social media, keep your real life networks up as well. Stay up to date with personal connections and seek out new contacts. Word of mouth is still a powerful method of advertising even in today’s online climate.
- Leave Paper Behind
More and more documents can be shared digitally skipping the step of printing them out. Creating a paperless office is a good way to stay environmentally friendly while saving on printing costs and taking advantage of current technology.
- Blog about Your Business
Whether it is contributing to an industry blog or managing a blog about your own company, blogging can be a great method of spreading the word about your business. As readers online follow your posts, they can begin to recognize you as an expert in your area and will be more likely to seek out your company’s products or services in the future.
- Get an App
Many big and mid-level businesses have already gone through the process of mobile application development to create and offer their very own specialized app. Whether you contract a professional developer or try to create your own in-house tech team, there are many an increasing number of benefits that come from being a presence in the realm of smartphone, tablet and other mobile device technology. Almost every sort of business can benefit from a mobile app as long as you find the right mobile app developer. Whether seeking a restaurant mobile app developer, or a mobile app developer that specializes in gaming, chances are your business can benefit from a mobile app.
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