These days, the traditional world of marketing is dying and the era of content marketing is in full swing. Customers these days skip television advertisements, tune out radio commercials and ignore magazine advertising – but they still consume content (especially online). By tapping into content marketing, companies can still capture the attention of their customers and effectively market their products.
What is Content Marketing?
Content marketing is any form of marketing that involves creating and sharing content. This could include videos, newsletters, infographics, ebooks, white papers, how-to guides, articles, photos and much more. Content marketing doesn’t just focus on selling, its aim is to communicate with customers and provide them with something of value.
Why is Content Marketing Important?
Content marketing is important for businesses for a number of reasons. First of all, its primary goal isn’t selling, which means that the customer is not on their guard. Instead, its aim is to create interesting, entertaining and enlightening content, which people will be more likely to share with their social networks. This not only promotes your company in the eyes of the public and potential customers, but it also validates you in the eyes of the search engine – making your website appear higher quality and more relevant and increasing your rankings.
When you invest in good content marketing as well as SEO HK, you will be engaging and informing your customers and establishing your authority in the industry while also building brand loyalty.
What are the Content Marketing Trends for 2014?
So when it comes to content marketing, what are the hottest trends at the moment?
- Daily Engagement – If you can commit to updating your website with content daily, this will help to keep your brand up to date, relevant and constantly in the mind of the consumer.
- Video Content – This medium can tell a story like no other and will be very powerful when it comes to capturing and holding the attention of the website visitor.
- Mobile Content Marketing – It is important for your brand to create content and a website design that can be viewed and enjoyed on the go, as more people than ever before are accessing the internet on their mobile phones.
- The failure of Automated Content – Many businesses will try to automate their content marketing, but this will often result in poor quality content and will bring about failure. Content marketing needs to be authentic, real and personal.
Let Boss Digital Maximise Your Content Marketing Strategy
If you want to make the most of your content marketing strategy, why not trust the experts? Boss Digital is a full service ADMA certified Digital Agency and they have an experienced team of digital marketing strategists and designers. They are experts in online marketing and they have a proven track record when it comes to improving search engine rankings, building brand awareness, increasing website traffic and generating sales. They can help you to build a content marketing strategy that meets your needs and is tailored to your business. To find out more, contact them today!