Largely successful business activities are obliged to the coordinated work of all departments. According to studies, companies that planned net profit by 32 percent, at the time of reporting showed a drop in revenue by an average of 7 percent.
Analysis of the causes of deteriorating financial condition of enterprises indicates the lack of clear synchronization of business processes. Unfortunately, not always every employee of the company understands its general purpose. In addition, the inability to work in a team impacts the financial situation of the company. The uncoordinated work of departments of the company results in disunity and decline of productivity and revenue level.
Cloud CRM was create as a software that is able to solve the problems of the working groups coherence and to increase business productivity in a several times.
Software – CRM in the cloud
Marketing department of a company is responsible for acquisition of new customers. The core function of the department is to find potential buyers of products, services and their subsequent conversion to the permanent category. In practice, the sales department, receiving processed client base, eliminates more than half of the candidates who do not show enough attention towards the production. The problem of declining sales lies again in the lack of a coordinated work between the two departments, marketing and sales. It is important to understand that not every client is ready to become a buyer in the near future. Someone needs 3 months’ time to make a purchasing decision, while others need a year.
Researchers of effective marketing draw attention to the decision making stage and transferring potential clients to the sales department. If 80 percent of these “leads” were transferred to the category of strategic customers and remained in the marketing database department, this would eventually conclude with them contracts. It is extremely important at this stage to introduce a powerful software tool – a CRM system that would effectively manage and exercise control over demand, “cool customers”.
Effective solutions for business based on cloud CRM
Interest in the development of new strategies of doing business is closely link with the desire to increase company efficiency and profit. Among the indicators of identifying and meeting the needs of a client is cooperation. Definition of the right development strategy of the company is one of the most important functions of cloud CRM. Deployment of CRM system will allow to achieve the planned targets outlined by the management of the company.
The mobile feature CRM software
High dynamics of modern business processes determine the pace of development for company of any level. The prevailing majority of companies involved in marketing activities. Sales organization, in return, requires combining a large number of duties in a single worker thread – teamwork.
Running mobile cloud-based crm shows good results. Marketing companies can improve its financial results by 65% by deploying cloud-based CRM. Only slightly more than 20% of companies that do not apply customer control systems can achieve similar indicators. Hence, the efficiency of cloud CRM becomes evident. Interest in the system is already fuel by the fact that it is truly mobile. Employees working on a cloud platform is not binding to the stationary office computers. To work in systems from anywhere where there is Internet. Moreover, the developers have improved the program and now it is available for use on the mobile devices – phones and tablets. The choice of gadget depends solely on the personal preferences of the employee of a successful company.
The flexibility of the platform
Cloud CRM system is suitable for any industry: the financial sector, retail or real estate agencies. All databases and user preferences are stored securely on the servers of the service provider. In addition, CRM has an open source code that allows you to integrate the results of processing with other programs that conduct business processes. The control system operates in online mode and processing of complex processes occurs quickly. Besides, the software takes over the most of the work. There is no need for any user to undergo special training to work with the program interface.
Maintaining a high level of security of cloud CRM
Excitement of companies that explore new conceptual system with the deployment of corporate data across the network is quite clear. One of the most important challenges the developers are facing is a permanent high level of data security. The implementation of new applications not only prevents third-party interference, but also ensures the stable state of the database clients and the system follows the algorithm of the backup policy. The data will never be deleted, they can always restore it from previously created backups.
Automated solutions for business is available as never before
Pricing cloud CRM is also reasonable and aims to suit any customer’s budget. Today, the automation of business processes has become affordable also for small businesses as well as for large companies, so the cloud CRM is right for any enterprise. There is no need to buy additional equipment, hire new specialists or plan implementation costs, thus the costs are reduced
CRM system gives you all you need:
- A truly innovative marketing;
- Modern software is easy to understand for even the beginner;
- Access to the system from mobile platforms;
- Unlimited user support.
Representatives of modern businesses are taking a real interest the business process management. The program will be interesting for those who want to improve the efficiency of the enterprise or increase the conversion of potential customers into partners.